Ford Motor Company is giving fans, and potential customers, in 12 cities across America a chance to get behind the wheel of its latest products with its second EcoBoost Challenge consumer drive tour.

Designed from the wheels up to deliver maximum drop-top enjoyment, the all-new Ford Mustang convertible is a fantastic way to escape the daily grind of life and hit the open road. With its distinct style and a completely redesigned top system, drivers can enjoy the shining sun or sparkling stars quicker with all of the performance and character expected of Mustang.

Ford is putting its product-led transformation on display at the 35th Bangkok International Motor Show, highlighting its commitment to bring more segment-leading global Ford vehicles to consumers in Thailand and across the ASEAN region.

The baby boomer preference for everything bigger over the last 35 years is shrinking, but this generation’s desire for comfort and amenities is still very much at the forefront in the choices they make as consumers.

When people think Mustang, what often comes to mind are qualities like sportiness and “masculine cool,” right? So it may be a surprise to learn some key players in bringing Mustang to life over the past 50 years have been women.

Consumers have traditionally associated all-wheel drive with large SUVs and pickup trucks, but a new breed of more efficient and affordable all-wheel- drive systems is showing up in unexpected segments such as midsize sedans, helping fuel demand for vehicles equipped with the technology.

Ford Motor Company January sales of 154,644 total vehicles are down 7 percent from a year ago, while retail sales of 113,721 vehicles are off 5 percent. Ford Sales Analyst, Erich Merkle, says mother nature took its toll on consumers spending, with record breaking snow falls and sub-zero temperatures.

Ford reigns as America’s best-selling vehicle brand in 2013 for a fourth consecutive year, with annual sales records set for Ford Fiesta, Fusion and Escape, and F-Series continuing as the country’s best-selling truck and vehicle for another straight year according to Ford Sales Analyst, Erich Merkle.

Ford reigns as America’s best-selling vehicle brand in 2013 for a fourth consecutive year, with annual sales records set for Ford Fiesta, Fusion and Escape, and F-Series continuing as the country’s best-selling truck and vehicle for another straight year.